Melinda is an award-winning innovative social entrepreneur with expansive connections in entertainment, technology, non-profit and Fortune 100 companies to benefit social and environmental issues through the power of business. Melinda Co-Founded LovingEco and TuesdayNights, and has led digital strategy and integrated marketing campaigns for some of the most prominent cause-related and consumer brands including Credo Mobile, Ford, LIVESTRONG, Netflix, Obama for America, Sony, USA Networks and YouTube.
Her passion for health and the environment led her to create LovingEco where she encouraged women to vote with their wallet for ecologically conscious companies while giving back to charity with each purchase. At LovingEco, Melinda was responsible for raising capital, integrated marketing, public relations and securing leading tastemakers for the site such as Maria Bello, Amy Smart and Randi Zuckerberg. In the spring of 2012, she helped lead the successful acquisition of LovingEco by John Paul Dejoria, the entrepreneur behind Patron and Paul Mitchell, and the company received ‘The Visionary Award’ by the Green Business Bureau.
In 2012, Melinda was inspired to Co-Found TuesdayNights as a collaborative community of amazing female executives and entrepreneurs who come together to empower one another through a series of programs and networking. TuesdayNights provides an opportunity for women from such diverse industries such as fashion, ecommerce, technology and mobile, media, consumer products, PR advertising, non-profit, venture capital and entertainment to establish meaningful relationships. Each event features different themes, with a host or panel, and female leaders in their fields to share insights, as well as nonprofit affecting the lives of women or girls, who will share how they are making a difference.
Go back to the Agenda